While it might be perfect for translating a short review or deciphering a holiday menu, if you’re a company owner or marketing manager handling international communications, Google Translate for business is not what you need.įor a nuanced, tailored translation you will be better served working with a reputable translation agency. For all its handiness, Google Translate is not a professional translation tool and needs to be treated with extreme caution when it comes to business communications. It is not your ally when it comes to producing translations that require accuracy, a particular tone of voice or that need to appeal authentically to a specific target audience. When you’re stuck on what a short snippet of text might mean, it’ll steer you in the right direction.īut like a fun yet flaky friend, Google Translate for business cannot be trusted to deliver when it counts. It’s free, quick and handles a vast range of language combinations. We all know Google Translate – there’s no denying that the popular online translation service is super-useful.
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